Rotary was originally established in 1895 in Switzerland’s La Chaux de Fonds region; very much the cradle of watchmaking. It was here that Rotary would develop the key values which have endured today. Meticulous design, superlative quality and exceptional value for money. The company’s success and subsequent rapid growth allowed for a unique opportunity. In 1905, Rotary moved its headquarters to London, bringing across the very best in watchmaking techniques and considerations. The brand’s influence grew massively during wartime years as it became the official timepiece supplier to the British army and now, Rotary watches are available in over 60 countries worldwide.