Our Suppliers


Serious about selling diamonds? Here at Parify we design, develop and manufacture specialist LED lighting. We are experts in innovation, and our range of custom & bespoke lighting solutions are proven to help drive sales for your business.

Proudly made in Britain, our products are used by retailers across the world.


Innovation is at the heart of everything we do. Our lighting solutions incorporate ActivWhite technology – an intelligent lighting control system which allows you to control the colour of your lights via a smartphone or tablet.

Whether you’re a small independent retailer or a large national chain; we would love to hear from you to discuss your specific requirements. Give us a call on 01509 323 111 and one of our experts will be on hand to answer your questions.


Look for other members of the CMJ near you, or find out more information on a specific CMJ store. Explore our extensive network of over 400 independent jewellery retailers.