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Lacoste

The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.

WATCH SUPPLIER

As a world–‐class tennis player, Rene Lacoste attracted critical press acclaim for his strength and performance. Hearing of a bet over an alligator skin suitcase, a journalist nicknames him the “alligator”. Inspired by his nickname, Lacoste asks his friend Robert George to design a crocodile and the now famous logo made its first appearance embroidered on the blazer of René Lacoste. The Lacoste watch made its debut in 1993, enriching the brand’s lifestyle range. The distinctive launch timepiece had a green trim with a pique–‐textured dial and strap, inspired by the brand’s famous polo shirt.

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