Bill Ferris opened his first jewellery shop in Kingston, in 1974. It was called SWAG and quickly evolved from selling silver and beads to fine jewellery and diamonds. The business expanded to six shops around suburban London and became the leading independent jeweller for the area. We now own four Burrells shops – Tunbridge Wells, Winchester, Kingston and Staines. Kingston and Staines bring impressive local heritage from their previous incarnation as SWAG shops. With this history, particularly with Kingston being where it all began for the Ferris family, we feel a great duty to continue to offer a truly first-class service.