Widdop And Co. distributes 25 different giftware brands including its traditional clock brand Wm Widdop and Rhythm as well as its exclusive contemporary baby and wedding brands Bambino and Amore. New products are the lifeblood of the company with over 3,500 new lines launched every year, equating to half the range. Many lines are available in single quantities allowing every retailer to trial a range with a minimum investment and risk.