Rotary was originally established in 1895 in Switzerland’s La Chaux de Fonds region, very much the cradle of watchmaking. It was here that Rotary would develop the key values which have endured today: meticulous design, superlative quality and exceptional value for money.

With its Swiss origin and British heritage, Rotary provides a unique offering that combines over 120 years of watchmaking expertise with a contemporary design ethos.