Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial
Limited Space, market leaders in retail and lifestyle destination media is collaborating with Citizen Watch UK to bring the market’s first real-time digital watch dial to life as part of Citizen’s Autumn / Winter advertising.
The campaign features the ladies’ Citizen L Sunrise watch dial with live, animated hands that represent the exact time in line with Greenwich Mean Time (GMT), all as part of a unique sponsorship campaign that sees Citizen become the official timekeeper of 11 retail destinations across the UK, providing consumers with a countdown to Christmas. Citizen will also be rolling out brand video advertising across the screens during December for Citizen including the launch of the Red Arrows Limited Edition Skyhawk A.T, Jolie Diamond, plus the ‘I’m Late’ video, and Frederique Constant brands.
Using Limited Space’s Orbit network, which consists of 14 large format landscape digital screens, the Citizen campaign will be exposed to over 40 million people over a 2-month period in the run up to Christmas.
Tracey Osborne, Marketing Director of Citizen Watch UK, commented, “We are delighted to launch this partnership as the sponsors of official time-keeping within some of the UK’s most prestigious retail environments. This is a particularly magical time of the year which visitors will be spending with friends and family and it’s appropriate that as Citizen celebrates its 100th anniversary we’re accompanying them at this time.”
Samantha Sida, C0-founder and CSO of Limited Space, also added: “We are excited that our full motion digital media can help bring Citizen to life using dynamic onscreen elements. Making Citizen’s elegant creative a real-time presence will engage consumers in a completely different way and deliver a reassuring touch from a global brand known for precision and innovation.
Contextual marketing is now so important for advertisers and bringing real life relevance to audiences, in the moment, serves to add more value to their experience as a consumer. We are incredibly excited about this campaign and what it means for the future of brand opportunities in a space where there is time to think, connect, absorb and act.”