Lorus is one of the brands made and marketed by the world famous Seiko Watch Corporation, who also make Pulsar watches, Seiko watches and Seiko and Lorus clocks.

Lorus was an instant success, offering not only affordable products, but products with high design and technology qualities. Taking advantage of the huge commitments to technology advancement made by the Seiko Watch Corporation, Lorus offers Kinetic watches in its product collection, alongside all the standard functions such as solar, digital, duo-display and alarm-chronographs.