The Company of Master Jewellers is delighted to launch the CMJ Academy, a free online training resource exclusively for its retailer members.

The programme provides a comprehensive, interactive introductory-level set of courses specifically aimed at new retail staff. It features eight modules, including hallmarking, precious metals, jewellery, rings, watches, diamonds, gemstones and sales techniques, with an online assessment at the end of each stage. On completion of the course and the final assessment, the member of staff will receive a CMJ Academy certificate.

Jo Bourne, retail membership manager at the Company of Master Jewellers, created the course based on her own experience of working for leading jewellery retailers. She said: “The Academy has been launched to equip beginners in our retailers’ sales teams with essential and basic product knowledge and skills to boost their confidence and customer service. No prior experience is necessary and modules are designed to help sales staff start from scratch.”

CMJ retailer members can access the training programme by logging into the members site and heading to the Academy section.