We partnered with Connoisseurs to give you some valuable top tips to make after-care your favourite added value sale. Perfect with Christmas just around the corner.

1. After-care increases your sales 

Enhancing post-purchase care consistently boosts sales. Providing exceptional after-care enhances your service and enriches the buying journey for your customers. Make care an integral part of every sales process and customer experience. Offering jewellery and watch cleaners is an ideal complement to any purchase or service. Assist your customers in maintaining the sparkle of their jewellery and watches between professional services.

Demonstrate your commitment to after-sales service and home maintenance by providing them with professional care solutions and encouraging regular visits before their annual services. Your customers serve as your ambassadors, so help them keep their items immaculate. Connoisseurs make after-care straightforward with impactful outcomes, using advanced formulas. They offer safe, biodegradable, non-toxic, and reusable products that are suitable for use at home, on-the-go, or while travelling.

Sales from Care Products Add Up.

Consider the effect on your bottom line by incorporating care products into more transactions. How many units do you currently sell? What profit increase might you see with just a few more care product sales each week? Use the chart to understand how selling an additional unit weekly, daily, or with each transaction can significantly impact your sales. A minor adjustment like this can yield substantial results.

2. “Would you like to include the care essentials package we’ve discussed today?”

When purchasing luxury items, customers receive both professional service and care solutions. Incorporating after-sales care into the sales process transforms the buying experience and enhances the customer’s journey. From the moment of purchase, your customers will understand how to maintain their items professionally and safely, as well as the necessity behind this care. They will also be aware of the professional services you offer for future needs.

For example, if a customer purchases a white gold engagement ring set with precious stones, you might say: “Sir/Madam/They, we recommend our Jewellery Wipes to clean, polish, and protect your white gold wedding band. The non-toxic, dry, reusable wipes will keep the band shining while preserving the rhodium plating. Dirt and cosmetics can accumulate around your diamonds or precious stones, causing a loss of lustre and potential wear on the settings, which may even lead to skin irritation. Use the Dazzle Stik to easily remove trapped dirt behind the stones, maintaining your ring’s brilliance between professional services where we will thoroughly inspect the piece.”

Remind your customers of the responsibility they hold in caring for their precious purchases, whether for themselves or as gifts. Emphasize that jewellery and watch care is essential not only for aesthetics but also in the current context of heightened hygiene awareness. Bacteria can quickly accumulate on jewellery and watches. As a trusted professional jeweller, your customers rely on your recommendations and care advice. Jewellery and watch maintenance should be as vital as caring for skin, clothing, or other valuable items like leather bags, shoes, or cars.

3. Double Up 

If the numbers for selling one care product look good to you, think how much more you could increase if you sell two or more at each transaction. Caring for jewellery and watches is a two-step process – 1. Cleanse 2. Polish + Protect. Our care essential gift sets make an amazing gift or bundle products together at a special price.

4. E-commerce 

Make sure care information is consistent across all your planforms including online. That your advice is professional and directs your customers to your store(s) or back to your website.

“Visit us for a complimentary care consultation” Diy options do not give the consumer reasons to visit you nor do you sell Diy products. The online sales path should the same as your stores, professional after-sales care is offered in a caring way at every check-out basket

Gift a Jewellery | Watch Wipe with every purchase. Why? Customers can care from day-one, drive back for commercial product. One wipe gives minimum 10 cleans. Dry product, non-toxic and reusable. Wipe will help protect plating and shield from tarnish.

Does your online basket look like this?

Care and consistency is key, drive incremental revenues and keep your commissions sparkling.