Rivoli Jewellers is one of our retail members with two stores, Rivoli Jewellers and STORY by Tivoli, based in Jersey. We spoke to director Melanie Davies to find out a little more about their business and the exceptional customer service, which gained them our June retailer of the month.
Tell us about what your business specialises in?
Rivoli is a traditional multi brand store specialising in wedding and engagement rings, bespoke design, watches as well as jewellery and watch repairs.
STORY by Rivoli is a fashion led multi brand store stocking Swarovski, Ti Sento, Clogau, PDPaola, Daisy and Shaun Leane.
How would you like to see the business grow in the next 12 months and beyond?
Rivoli will continue to focus on the engagement and wedding business as well as our repairs which brings in excellent footfall to the store. Our goal for the past few years and looking to the future has been to become the place to buy your bridal jewellery in Jersey for locals and tourists alike.
Our fashion store, STORY, is always looking for new brands, driven by customer demand on the Island. We are always open to new product and never know what is around the corner. We are looking at introducing permanent jewellery and piercing.
Why do you think it is important bring on younger staff members into a business?
Younger members of the team bring and energy, language and style that often can’t be taught. We know how to sell our products well but sometimes we don’t connect as well with Gen Z shoppers for example as the younger members of team and vis versa, sometimes you need someone older on the shopfloor to connect with customers.
Younger members of the team are also important for the longevity of the business – we can’t all want to retire at the same time!
As a business how do you keep your staff motivated to work to their best of their abilities?
We aim to offer a fun and energetic place to work. Obviously, commission and incentives play a role in encouraging sales but often it’s the culture of a workplace that has more influence on the way the team respond to customers needs. We are family friendly, flexible with our team and always learning about how to make the whole business work for the team.
Give us an example of how a staff member has gone above and beyond for a customer.
If the customer can’t get to us, then we will get to them…. this summer a customer was celebrating her 50th birthday at an, inaccessible by car, Jersey Heritage site. Having made her engagement and wedding rings years earlier it was important that the diamond eternity ring also came from Rivoli and could be delivered on the day as a surprise. Our Manager, Deb Macklin got on her hiking boots on and delivered the ring to the castle door just before the party started.
What do you enjoy most about being part of the CMJ?
Being a small independent business, especially on an island, can be isolating and being part of the CMJ makes us feel like we are part of something much bigger. The advice and knowledge shared as well as the access to some great brands is brilliant. The billing side is also great for our accounting.
As a retailer that has attended CMJ Trade Events, why do you think attending them is important and what do you think are the benefits of attending them?
Again, for idea sharing, education, meeting people who want to share and hear tales from the shop floor (because let’s face it our partners aren’t always as interested as we might want them to be!) and seeing product and brands all in the same place at the trade event is vital especially as travelling to multiple large trade events can often be cost prohibitive for us.
Would you recommend that other retailers should join the CMJ?
I would 100% recommend the CMJ to other retailers.
