Sekonda began in 1966 with a small collection of mechanical watches and soon became a household name. With the introduction of the Quartz movement, production moved to Hong Kong. Sekonda added more watches to its collections, influenced by fashion and became the UK’s number one watch brand for 31 years.

With British designs, Sekonda focuses on providing high quality, desirable watches at affordable prices. Sekonda watches not only come with a 2 year guarantee but also provides an incomparable aftercare service.