James Moore Jewellers is a family run jewellers based in Kenilworth, Warwickshire. We spoke to Ciara Berry from James Moore Jewellers to find out more about the business and the raffle that earned the business our CMJ retailer of the month award in January.
Tell us about what your business specialises in?
James Moore Jewellers is an independent family-run jeweller serving the local community for over 25 years. We pride ourselves on offering an extensive selection of watches and jewellery from more than 120 prestigious brands. Beyond retail, we also offer a range of professional services, such as insurance valuations, engagement ring consultations, and watch repairs.Β
How would you like to see the business grow in the next 12 months and beyond?
The upcoming year promises to be an exciting time for James Moore Jewellers. Weβre refreshing our in-store design to create a more seamless shopping experience. In addition, weβre expanding our online jewellery collection, offering customers even more variety. Our commitment to the local community in Kenilworth remains strong, and we look forward to giving back in even greater ways.
As a business how do you keep your staff motivated to work to their best of their abilities?
We allow our staff to reach their full potential through ongoing store training and business updates. Additionally, we are developing personalised growth plans and career advancement opportunities to keep our team motivated and striving for success. Hard work is always recognised and celebrated, ensuring that every achievement is acknowledged and valued.
Can you explain more about the raffle you held? What did your customers have to do?
The raffle was organised to support Myton Hospice and included an array of incredible prizes; a stunning diamond ring and a Bulova watch but to name a few. The event inspired generous community participation, helping us raise an impressive Β£866 for this great cause.
Tickets were available for purchase both in-store and online at just Β£1 each, with no limit on the number of entries. This allowed participants to contribute as much or as little as they wished. Once tickets were bought and contact details were filled out, they were placed into a raffle bowl, from which the lucky winners were drawn live on Facebook.
Why did you decide to raise money for charity, what benefit does it have to you?Β
We decided to raise money for charity through a raffle because we wanted to make a positive impact while bringing people together for a meaningful cause. Supporting charity allows us to help those in need, and knowing that our efforts contribute to something bigger is incredibly rewarding.
Raising money for charity also strengthens our sense of community, teamwork and generosity; reminding us that even small actions can make a big difference. As well as this, organising the raffle was a great experience as it gave us valuable skills in fundraising and event planning.Β
Are you planning on doing any anymore fundraisers in the future?
Following the success of our charity raffle, we are excited to organise more events like this in the future. Whether itβs another raffle or something new, such as a bake sale or an auction, our main goal remains the sameβsupporting a meaningful cause.Β
Why do you think it is important for businesses to get involved in charity work?
Raising money for charity also strengthens our sense of community, teamwork and generosity; reminding us that even small actions can make a big difference. As well as this, organising the raffle was a great experience as it gave us valuable skills in fundraising and event planning.
What do you enjoy most about being part of the CMJ and would you recommend other retailers to join the CMJ?Β
It would have to be seeing a fresh perspective from the diverse community. Additionally, we enjoy collaborating with new suppliers and building strong relationships with them. We would absolutely recommended other retailers joining. Not only will you benefit from Trade Events and networking events but you will feel a great sense of community.
