British fine jewellery brand Zedd has launched a new website – zeddcollection.com – that blends a consumer-facing look at its best-selling lines with easy-to-use functionality for retail jewellers. The new digital home of Zedd has been developed with its UK and Irish stockists in mind. Visitors interested in the brand’s British-made and UK-hallmarked black zirconium and precious metal rings are encouraged to visit their nearest high street stockist to make a purchase, thereby affirming Wedds & Co’s commitment to bricks-and-mortar retail.
An accessible map function ensures all current Zedd stockists are listed on the new website in a way that can be easily searched by region and postcode. This is complemented by the full contact details of each stockist, allowing potential shoppers to easily reach out and find out more.
Elsewhere, the Trade Registration section will serve as a gateway for existing and new stockists. By registering online, stockists can complete stock replenishment orders, discover up-to-date pricing and RRPs, receive order confirmations, and view products that are not in their assortment. New items and variations in key collections will also be shared online first, giving independents easy access to pieces not yet on their radar.
Zedd co-founder Paul Platnauer says: “We firmly believed that the UK and Irish markets were missing a great unisex brand that prioritised British craftsmanship and an innovative use of materials. That’s exactly why we launched Zedd in 2021, and the success to date has surpassed our expectations. This next phase in our journey is all about making the brand accessible to the public while also demonstrating our commitment to our retail partners and their success on the High Street.”
Zedd is produced by Birmingham Jewellery Quarter-based supplier Wedds & Co, incorporating black zirconium, natural silver-grey zirconium, titanium, 9ct and 18ct gold, platinum and silver. To date, it has secured more than 300 stockists for its UK-hallmarked collections, including the flagship Zedd Pure and Zedd Duo lines, both of which have excelled in the alternative wedding ring market.
Platnauer adds: “Looking ahead, we will continue to double-down on growing Zedd in both the wedding jewellery and fashion-forward fine jewellery categories. Our top-selling ranges have really hit the mark among predominantly male consumers, who have long been underserved on the High Street. Our new website will support this trajectory and provide a resource to new and existing stockists.”
Over the last 12 months, Zedd has continued to grow its presence with successful showings at the UK Jewellery Festival, the Company of Master Jewellers’ Autumn Trade Event and the Houlden Group’s Autumn Event. In September, it launched the Zedd Diamond collection at The Jewellery Show, capturing the attention of key influencers like international key opinion leader Katerina Perez of KaterinaPerez.com. Just one month later, Zedd was named ‘Product Supplier of the Year’ at the National Association of Jewellers Awards.
The new Zedd website can be viewed at zeddcollection.com. For further information or to become a stockist, please contact Paul Platnauer via paulp@wedds.co.uk.
