Getting the whole picture is what running a business needs, and getting an insight into what’s selling best helps to make decisions about which brands to stock and what stock to buy, which is why Clarity & Success have entered a new partnership with data analysis giant GfK.

Clarity & Success’ Evolution clients have comprehensive access to their own sales data through the integrated reporting system to make stock purchase and replenishment decisions, but when they sign up to the GfK Watch Panel they get the benefit of knowing what’s selling across Great Britain and will be able to see if there are trends and popular watches they may not be aware of. Data is aggregated across independent retailers, chains and online stores such as Amazon to gain as wide a view as possible as to the market’s performance.

GfK’s Data Partnership specialist, Praveen Sekar, confirms the need for access to accurate market data.

“Internal sales data only provides a piece of the puzzle. We believe that it’s critically important to get a broader view of the market, to understand how the dynamics are changing and to help you identify key opportunities & threats. GfK’s sales tracking service to the watch market, based on a proven, robust methodology, whilst ensuring complete confidentiality for our retailer partners, allows you to do just that, with insights on sales trends on price points, brands, online vs traditional, best performing models and types of watches.

Understanding the reality of what’s happening across the wider market enables jewellers to make more informed strategic and tactical decisions, to drive their business forward”.

GfK’s report drills down into the detail of watch, drive, display and strap type, gender split, along with brand performance and volume vs price on monthly and annual ranges.

Clarity & Success Evolution clients can sign up with GfK as a free service when allowing their own sales data to be anonymously sent to GfK by Clarity & Success.

“To get this invaluable data at no cost can only be a very smart move for any retailer. We are committed to helping our clients maximise their profitability through analysis of data, and the GfK watch panel is another way we support that. We’re looking forward to expanding the pool of business data that GfK can analyse and produce even more accurate statistics on the watch business” concludes Clarity & Success Managing Director Karen Russell

For further information, please contact dave.neal@clarity-success.com.