The festive season is not only a time for joy and giving but also a prime opportunity for jewellery retailers to expand their offerings and attract new customers. By setting up permanent jewellery and ear-piercing services in time for Christmas, you can provide an enticing array of options that add value to your business and enhance the shopping experience.
Why add permanent jewellery and ear piercing?
- Boost Festive Sales
Permanent jewellery, such as soldered bracelets and custom pieces, makes a perfect gift choice for those looking for something unique and lasting. Offering ear piercing services also taps into the market of those seeking special experiences as gifts. Both options provide lucrative opportunities to drive sales during the holiday rush.
- Attract New Customers
Introducing these services can draw in new clientele who may not have visited your store otherwise. This includes customers who are specifically interested in permanent jewellery or looking for professionally done ear piercings. Once in-store, these customers are likely to explore your other offerings, increasing your visibility and potential sales.
- Enhance Customer Experience
The convenience of a one-stop shop for jewellery and piercing needs enhances the overall customer experience. This service expansion saves time for shoppers and offers a memorable holiday shopping experience, encouraging repeat business and customer loyalty.
- Differentiate from Competitors
Adding a service like permanent jewellery or ear piercing can set your store apart from others, offering something unique that competitors may not provide. Highlighting these services can make your store a destination for those seeking exclusive, personalised holiday gifts.
- Foster Community Engagement
Fashioning a space for services such as ear piercing allows for engagement with local communities. Hosting special festive piercing events or collaborations with local artists for bespoke permanent jewellery can further strengthen your brand’s connection with the community.
Preparing for Holiday Setup
Skilled Staff and Training
Ensure that your team is trained and prepared for these services. Whether it’s a skilled artisan for permanent jewellery or certified professionals for ear piercing, well-trained staff are crucial for safe and enjoyable customer experiences.
Promotion and Marketing
Promote these new offerings through in-store signage, online marketing, and social media campaigns. Engaging visuals and customer testimonials can effectively showcase the appeal and exclusivity of your services.
Holiday Packages and Discounts
Consider offering holiday packages, such as bundling permanent jewellery with complimentary services, or offering discounts on piercings with follow-up jewellery purchases. These promotions can entice customers to opt for these services during the holidays.
Rivoli Jewellers, a CMJ retail member, has recently introduced permanent jewellery to its business and we spoke to director, Melanie Mayer Davies, about this new addition. “Rivoli has recently introduced permanent jewellery to the store, and we expect it to increase footfall over the Christmas season,” she said. “In-store experiences and products that can’t be bought online help drive people in as well as introducing a new, younger audience.
“Permanent jewellery offers various price points and up-sell opportunities and from our experience so far, it’s a group activity with most appointments being for 2-3 people at a time. We introduced online booking through Calendly to manage the flow of people and waiting times.”
By setting up permanent jewellery and ear-piercing services in time for Christmas, jewellery retailers can capitalise on the festive season’s gift-giving spirit. Not only can this diversify your business offerings, but it also elevates the shopping experience, ensuring your store is a memorable holiday destination for customers old and new.
CMJ supplier, Perma Jewel, owned and distributed by Goodman Bros) has all the essentials needed to start your permanent jewellery venture, bringing you a complete solution that is plug and play.
CMJ supplier Inverness (distributed by Goodman Bros) is committed to making sure your ear piercing experience is the best it can be by providing the safest, most technologically-advanced ear piercing system available. The Inverness system safely and quickly pierces ears in three easy steps using a gentle, hand-pressured instrument and sterile, pre-sealed, hypoallergenic piercing earrings.
