Andre Michael launches affordable range ahead of Christmas

Hatton Garden-based jewellery supplier Andre Michael has introduced an affordable range of natural diamond dress rings and pendants for retailers across the UK and Ireland ahead of the Christmas retail period. The rings and pendants are in classical and fancy designs, featuring natural diamonds in G and H colours and SI-2 clarity, set in 9ct white and yellow gold, starting from £85 wholesale each.

Andre Michael said: “[We] decided to roll out an attractive array of well-made dress rings and pendants, set with natural diamonds at lower price points, including diamond-based cluster and fancier rings, to meet a gap in the market. We have had excellent feedback so far from retailers.”

“The jewels are a stocking filler for Christmas. As the price of gold has risen in recent years, and more people have gone for higher product, this has created a vacuum at the lower end of the market. Some customers wish to visit their jewellery shop and buy a nice ring or pendant without breaking the bank. This range is for customers looking to make an impulse buy, or give a present to a loved one, at an affordable price.”

Jewellery retailers can see the full range of designs on the Andre Michael website.

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