You can earn commission and customer loyalty with TH March.

Most jewellers know TH March as the industry’s leading insurance broker, but there’s probably more to the company than you may think.

Now celebrating its 135th year, the specialist insurance broker has a proud history of supporting jewellery and watch retailers. Since its humble beginnings in Hatton Garden, it has become the UK’s largest firm of specialist jewellery insurance brokers.

However, TH March does much more than arrange insurance coverage for jewellers. Its range of services can provide real value to CMJ members and your customers. This not only includes providing protection for your customers’ jewellery and other high value and precious items, but the company offers expert advice on home and contents insurance, private medical, critical illness, and life cover as well as a whole range of commercial insurances.

Jewellery retailers and their customers can benefit from a range of services that TH March offers.

Earn commission on your customers’ purchases

TH March helps retailers earn additional income while also ensuring customers protect their new purchases or existing jewellery and watch items or collections.

The products TH March offers range from March Guard, a point-of-sale insurance product designed for items of £5,000 or under, to bespoke insurance for high value jewellery and watch items or collections.

Retailers can even earn 5% to 10% commission on high value home, contents and motor insurance, with premiums often starting in the low thousands, by recommending TH March to their high net worth customers.

Simon Dawe, sales director, explains: “Jewellers can maximise on the increase in footfall and sales the sector is enjoying by earning commission on specialist insurance.

“Because all jewellers are different, TH March offers a range of products and services for retailers to promote to their customers. The customer benefits from insurance cover designed specifically for their needs, while the retailer earns commission.

“Whether running an exclusive appointment-only boutique store or a high street chain, most jewellers want to get to know and understand their customers. This may mean helping them to grow and protect their jewellery collections or understanding more about their other interests and passions.”

Harnessing loyalty and building trust

In an increasingly competitive market, customer loyalty is more important than ever – particularly when it comes to making a major purchase. Many jewellers pride themselves on establishing trusted relationships with their regular customers.

TH March can help retailers harness customer loyalty by being able to suggest a broker that will be able to help with their insurance needs for their precious items, home, contents and motor. They can even arrange for TH March to contact their customer for this if they wish.

Simon Dawe says: “We understand that our clients want to give their discerning customers the very best service. And, if they have to make an insurance claim, they want them to come back for repairs or replacements.”

“While earning commission gives our retail clients a boost, many choose to offer our services because they know it will help build trust and loyalty with their customers.

“As TH March celebrates its 135th anniversary, with an updated brand and enhanced offering, retailers can be confident in recommending us to their most valued customers.

“This does not just mean providing the right cover for their latest jewellery or watch purchase. It also extends to recommending TH March to high net worth individuals for a whole range of bespoke cover, from protecting prestige cars and antiques to providing home and life insurance.

“Whatever they value most, our retail clients’ customers can relax in the knowledge it is protected through the UK’s most experienced and trusted elite insurance broker.”