The Company of Master Jewellers (CMJ) has announced an exciting new partnership with an award-winning designer jewellery brand.

Coeur de Lion has become an approved supplier to the CMJ from 1 October 2021.

Under the terms of the agreement, the CMJ will be working with existing stockists to help develop and grow Coeur de Lion within their businesses, as well as assisting the brand’s growth by seeking new distribution points within the CMJ retail membership.

Amber Saunders, CMJ Director of Membership Development, said: “We know from members’ feedback that Coeur de Lion is performing well across the country, so it will be a great addition to the CMJ family. We look forward to working closely in partnership with the brand to help fulfil their targets for growth and support their distribution network across the country.”

The CMJ recently won the Service Supplier of the Year award at the prestigious UK Jewellery Awards 2021. It is the largest specialist jewellery and watch buying group in the UK and Ireland, with almost 150 retailer members.