CMJ supplier Andre Michael is rolling out its Alphabet Diamond Pendants collection to retailers for the festive season, reflecting a trend for more meaningful gifting in diamond jewellery.

“The Alphabet Diamond Pendants reflect a strong trend in the market for more personalised gifting. We have a good stock of all the available letters in attractive designs created in-house at highly competitive prices, and can offer fast delivery to retailers,” the Hatton Garden-based diamond manufacturer said. “The pendants are a perfect personalised gift in these challenging times.”

A much wider choice of first names in the UK has led to increased demand for lettering across the alphabet, Andre Michael said.

The Holiday 2020 trends report from the Natural Diamond Council (NDC) highlighted a trend for meaningful, personalised jewellery featuring lettering. 

The pendants from Andre Michael are available in 9ct gold, 18ct gold or platinum.