Black Friday is right around the corner, and although many of you are facing Covid-19 restrictions, there are still many ways in which you can utilise Black Friday to maximise sales opportunities in the run up to Christmas.

What is Black Friday and when is it?

Black Friday is an American tradition following the day of Thanksgiving. In recent years, this tradition has been adopted worldwide to celebrate the first day of seasonal shopping and has become the most anticipated shopping day of the year. This year, Black Friday will fall on Friday 27 November.

11 marketing ideas to maximise Black Friday opportunities

1. Discounts

Customers love discounts and many of them will be waiting to see if you offer bigger discounts closer to Black Friday. Hold off on releasing all of your Christmas discounts until then, or offer a lower discount in the run up to Black Friday and then release a larger discount on 27 November.

2. Interest free credit

‘Get it now, pay later’ is becoming very popular with today’s consumer, especially with high value items. Try offering your customer the chance to pay in instalments or offer an interest free credit scheme this Black Friday.

3. Gift set bundles

Make the customer feel as if they are getting more for their money by creating gift sets. Create gift boxes with matching sets, whether this be gemstones, silver or gold pieces or matching brands. This is a great way to encourage the customer to purchase a higher value product.

4. Gift with purchase

Customers love the idea of receiving something for free. Offer them a cleaning cloth, solution or spray with every purchase to keep their jewellery sparkling for longer at no extra cost.

5. Free same day click and collect or next day delivery

Customers are becoming more impatient, so offer your customers a speedy service. This can put you at an advantage over your competition. Customers are hungry for speed and picking up an order quickly or knowing it can be delivered the next day may just encourage them to pick you over your competition.

6. Run a competition on your social media

Have some fun on your social media and maximise engagement by running a competition on your Facebook or Instagram. Whether this be asking your customers to nominate someone for a giveaway or encouraging them to like and share your page in return for entering a prize draw, you can use the opportunity to gain a larger following.

7. Countdown deals

Create a sense of urgency with your customers so that they feel that if they don’t purchase now, they will miss out. Offer them a 10% discount for 4 hours only. Include a visual timer or countdown on your webpage, this is a powerful tool to reinforce the urgency of needing to purchase.

8. Extend your offers to cyber Monday

Cyber Monday is the following Monday after Black Friday, this year falling on 30 November. This will be payday for a lot of customers, so extending your Black Friday offers until Cyber Monday may just bring in some extra sales.

9. Mystery savings

In recent years, mystery savings have become a powerful tool. Create some mystery by asking your customers to spin the wheel of deals, or click to uncover a hidden offer.

10. Release one day voucher codes

Release one day voucher codes in a banner on your website, details on your social media, or by email or text to your loyal customers as a reward.

11. Online only deals

54% of people order online from their mobile phones. The increase in digital purchasing is not one to be ignored. Keep customers on your website or direct them to your new website that you have developed during lockdown by offering online only deals. This way they can browse other products and save items on your website for later.

Had to close your doors? Not to worry, for some top tips on how to maximise your digital offering quickly and easily, check out our post with 10 tips to get digital this Christmas.