The Birmingham Assay Office launches optional Rainbow Logo mark to raise funds for the NHS
The Birmingham Assay Office has announced the launch of a special Rainbow Logo mark, which has been created to be applied as an optional mark alongside the hallmark and date letter for 2020.
The Rainbow Logo Mark will be available for a limited period from 1 July until December 2020. The mark depicts the iconic Rainbow symbol that has become synonymous with the current pandemic. The mark will be applied with the date letter “V” in combination with a statutory hallmark and can be lasered on gold, silver, platinum or palladium. It can also be applied as a standalone logo on non-precious metal articles.
At the beginning of the pandemic, rainbows started to appear in the windows of homes all over the UK spreading hope amid the COVID-19 pandemic.
Doug Henry, CEO and Assay Master said: “Since the beginning of the pandemic, we have been developing an idea which enabled us say ‘thank you to the NHS’ and also to raise much needed funds for the NHS charities. The rainbow seemed to be the obvious choice, and the addition of the heart to symbolise love, loss and hope during the pandemic.”
The minimum size mark available for the rainbow will be 0.75mm, the additional cost for the mark will be £1 and for every mark applied 100% will go to the NHS charities. Point of sale material and consumer information will be available from the Birmingham Assay Office from 1 July, as a free downloadable pdf.