By David Brough

Retail design consultants Innovare, a guest supplier to the CMJ August Trade Event, are focused on understanding and telling a brand’s story when they design and fit showrooms.

“It’s about understanding the mission of the retailer,” says Rebecca Sharman, client services director.

“We are getting underneath who the brand is, and getting to know their story, and who their customer is.”

Innovare’s approach reflects a growing requirement in retail to give customers a unique and special experience in-store.

Innovare’s clients include Pandora, Clogau, and Hugh Rice.

If you wish to discuss redesigning your retail space, contact Rebecca at: rebecca@innovare-design.com