Madestones – Europe’s leading lab-grown diamond distributor, has entered into a partnership with Italian jewellery brand Royal Wings, to create an inventive range of lab-grown diamond jewellery.
Royal Wings and Madestones innovated the classic diamond tennis bracelet to produce a lighter and more flexible version with a value for money proposition targeting the younger consumer.
Alessandro Amato, CEO of Royal Wings, says: “No other product highlights the beauty of the diamonds better than the tennis bracelet, so we decided to craft a lighter and more flexible version of this classic item. It took us more than 6 months of research and an extensive trial and error approach to infuse the scintillating lab-created diamonds with the latest know how to find the flawless combination of lightness, flexibility and affordability in this diamond bracelet”.
Thierry Silber, CEO of Madestones, comments: “The minimalist design makes the stones stand out, not the gold, and in the process the lightest and most flexible 18kt gold diamond tennis bracelet available on the market was born. Only 3.5 grams for 70 diamonds weighing a total of 2.70ct. Incorporating the finest quality Madestones lab-grown diamonds, D-F color and VS clarity, in gold base with help of customized laser welding technology, these diamond bracelets mix strength and sparkle in equal measures.”
Silber adds: “Our philosophy of creating technologically forward lab-grown diamond jewellery is perfectly in line with Royal Wings vision of delivering superior results with innovative production technology. We are excited about the achieved result. Major retail chains across US and Europe have already shown keen interest in the collection that will be available by the end of September. This exclusive collaboration will help us tap bigger diamond markets globally with lab-grown diamond range.”
The Madestones exclusive collection, blending the twin innovations of state-of-the-art laboratory created diamonds and disruptive technology, will be showcased at ‘International Jewellery London (IJL)’ trade show on September 1-3, 2019 at Booth B79 as well as at the ‘Vicenzaoro – The Jewellery Boutique Show’, in Italy from September 7-11, 2019, at Pavilion 3.1 – Booth 223.
