Astra debuts new Wedding collection
New Zealand jewellery brand ASTRA Jewellery has launched its new Wedding collection at International Jewellery London 2018.
The new range offers customers an easy way to personalise a piece of jewellery for themselves or members of the bridal party, with a wide selection of coloured CZ pieces to complement a wedding’s theme or colour scheme.
All of ASTRA’s retail packages present jewellery in seven “stories” that celebrate specific milestones in an ASTRA customer’s life. The themes presented are Love, Family/Friend, Wedding, Anniversary, Birthday, Passion/Hobby and Faith/Luck and comprise pieces from across each of the brand’s four styles.
The coloured CZ Leda pieces in ASTRA’s Wedding collection come in a variety of shapes, sizes and surrounds, with 12 popular wedding colours to choose from. The symbols within the designs are bridal themed and every piece of ASTRA jewellery comes with a gift card, which brides can use to write a special message to the recipient.
The Wedding package on offer to stockists is flexible, allowing retailers to tailor the collection by adding pieces and charms from ASTRA’s other styles to build the perfect wedding package for their store.
ASTRA’s creative director James Hu said: “ASTRA has proven itself to be an ideal gifting product to mark key moments in a woman’s life. Our new Wedding collection is a perfect gift for bridesmaids and flower girls in particular because it works easily within any wedding theme and helps tell the story of the day, as well as leaving the recipient with a beautiful, meaningful piece of jewellery that can be worn for years after the wedding to remember that special day.”