Henryka set to trial new Pastel collection following strong SS18 sales
Sterling silver brand jewellery brand, Henryka, has announced that it will soft-launch its new Pastel collection following a successful summer season.
The brand is set to trial the new seven-piece range to gauge wholesale and customer feedback ahead of a full launch in the spring of 2019. It is set apart from previous collections by the use of man-made gemstones, which mimic pink opal and aventurine but with a more striking depth and saturation of colour.
The new range is composed of three pendants and four pairs of earrings and centres on the new Henryka Tropical Parrot , which caught the eye of retailers at the Company of Master Jewellers August buying event. The Tropical Parrot pendant in sterling silver is priced at RRP £85, while the matching sterling silver earrings have an RRP of £110.
Elsewhere in the range, Henryka continues to show a flair for statement earrings with one, two and four stone earrings set with alternating pink and green man-made gemstones in sterling silver. Prices range from RRP £65 to £115.
The final two pendants continue the design codes of Henryka’s Natural Stones offer (part of the broader Shapes & Stones collection), with subtly-shaped pink and green man-made gemstones set in sterling silver. Both pendants are priced at RRP £65.
The early introduction of the Pastel collection has been motivated, in part, by the warm reception to the SS18 Exotic Palm collection, which also centres on statement earrings and pendants.
Commenting on the Pastel collection, Henryka sales manager, Hollie Francis, commented: “We have focused on a tropical theme for the summer of 2018, which is evident in our Exotic Palm collection. The Pastel collection continues in this spirit but with beautiful bright colours, which are achieved through man-made gemstones. Henryka prides itself on offering a broad range of natural gemstone pieces, but this marks a first step into something a little different for our customers. We look forward to receiving your feedback.”
Henryka will exhibit its core ranges and new Pastel collection at International Jewellery London from September 2-4, on Stand R58.