The contemporary connected watch brand has announced their partnership with Swedish actor Matias Varela, who has been named as the brand’s first global brand ambassador. Varela will appear in Kronaby’s global campaign ‘Connected. Not distracted.’ with a message that is close to his own heart, Varela challenges us to remain present amidst the digital buzz that competes for our attention.

Matias Varela, known from Netflix’s Narcos and for his roles in Assassin´s Creed (2016), Point Break (2015) and the high octane Swedish crime thriller Easy Money (2010), is well acquainted with the modern-day challenges of time management and digital overload. “Dividing my time between acting jobs in Hollywood and Europe and family life in Stockholm, it is easy to become hyper-connected, over-stimulated, distracted and alienated from the things that really matter”, says Varela. “I want to be present in the moment. My Kronaby eliminates all distractions and is fundamental in helping me achieve a more mindful approach to life.”

“At Kronaby, we strive to follow our brand vision – Technology made human – in everything we do. We realign technology to make it work for the user, not the other way around. Since Matias embraces the same philosophy, teaming up with him to share this powerful, potentially life-elevating message, was a no-brainer,” says Henrik Jarl, Global Head of Marketing & Communicatons at Kronaby.

Matias Varela is Kronaby’s first global brand ambassador. The 37-year-old actor’s integrity and down-to-earth attitude represents the modern Scandinavian man, and is the ideal fit for Kronaby. As the face of the connected watch brand, Varela will star in the ‘Connected. Not distracted.’ advertisements across all media channels, and represent the brand at selected events. Starting on April 19th, Varela’s partnership with Kronaby will roll out globally throughout 2018.