E-retail expert, IMRG (Interactive Media in Retail Group) has revealed that online retail order growth was up 18.2% year-on-year in August.

They also announced that shopper confidence appears to be showing some resilience following the Brexit decision which is very positive.

The e-retail company reported that since the EU referendum on 23 June, they have tracked an increase in the percentage of orders going cross-border – most likely due to a sharp fall in the valuation of sterling. This continued to be the case in August, with 27.8% of UK orders going to international destinations, IMRG added.

There was also a notable development in the delivery options that shoppers are selecting. For the first time in the history of the Index, the percentage of orders using ‘next day’ (36.7%) as the fulfilment option was higher than those using ‘economy’ (33.8%).

Andrew Starkey, head of e-logistics, IMRG: We’ve been tracking a general increase in the percentage of ‘next day’ orders for a while now, and in August it became the most popular option domestically for the first time. There are a number of factors potentially influencing this – some retailers see delivery as a differentiator and are offering next day as standard, others offer it if the customer’s basket value is above a specific threshold and for others the charge for next day is smaller than it has been on average in previous years. A move toward faster delivery is not unexpected and, for carriers, it doesn’t represent a capacity issue during most of the year – but during peaks such as the Black Friday period, promotion of next day delivery should be handled more cautiously.”


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