CMJ supplier PANDORA has been announced as host sponsor for the 56th Annual Oxford Street Lights Swich On. This is the first time that a jewellery brand has sponsored the event, which signals the start of the festive season with a traffic-free shopping day on Sunday 1st November.
As one of the most anticipated events in the run up to Christmas, the switch on will be hosted outside PANDORA’s Marble Arch Flagship Store, which will be host to an exclusive VIP event afterwards.
Peter A. Andersen, President of PANDORA, Western Europe, commented, “We are absolutely thrilled to be hosting the Oxford Street Christmas Lights Switch On this year! The event marks the launch of Christmas for PANDORA, and what a better place to start than the busiest shopping street in the capital, which is home to our UK Flagship Store. At the heart of PANDORA is the idea of celebrating Unforgettable Moments and this will certainly be one of ours! Christmas has always been synonymous with gifting beautiful jewellery and we feel privileged to be a part of this occasion”
PANDORA will be launching its Christmas range just days before the event, which includes a mix of beautiful 14ct gold and sterling silver jewellery – perfect for stocking fillers or accessorising outfits in the run up to the big day. Giving a cheery nod to the season, the collection includes a sterling silver and red enamel present charm, a classic bow pearl ring and star-themed studs.
The range will mark the 7th product launch this year, with the jeweller using centuries old craftsmanship with state of the art technology to manufacture high quality, yet affordable jewellery.
PANDORA’s Christmas advertising campaign will also launch the same day to coincide with the lights switch on.
Steven Medway, MD of Trading Environment at New West End Company, the event organisers, says: “We are delighted to welcome jewellery brand PANDORA as the host sponsor for the hotly anticipated switch on event this year. Together with PANDORA, we invite families and shoppers to get into the Christmas spirit and enjoy both the tranquil traffic free Sunday and the spectacular lights switch on moment.”
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