British nature-inspired jewellery brand, Henryka, is continuing to enhance its brand presence with a newly relaunched website and blog.
The new Henryka website focuses on easy navigation and an engaging customer journey, with bold images, accessible menus and a homepage that quickly showcases the brand’s breadth of collections, designs and colourways.
The brand’s previous website suffered from a lack of mobile responsiveness, but the new website offers a fully-optimised experience across desktop, tablet and mobile, with an emphasis on original product and model photography.
Customers can create an account on the Henryka website for faster checkout, to log multiple shipping addresses, and view and track orders. The website also features a simple chat function, while the new blog provides special occasion gift guides, brand news and first looks at new collection launches.
This is complemented by search functionality that allows customers to find product by collection, gemstone, new arrivals and jewellery type. Each product listing comes complete with ‘Wear it with’ recommendations, ensuring more opportunities for add-on sales.
The website also features a dedicated men’s jewellery menu item, which directs shoppers to a broad range of cufflinks, reflects the brand’s growth in the sector.
Henryka founder Anna Emmett says: “Our goal was to create a visually appealing and easy to navigate website that retains our unique brand style; something that was easier said than done. I am thrilled to say that our new website is now up-and-running, showcasing our new photography and broad ranges with an emphasis on search functionality. This website is a fantastic reflection of our brand, not just for our customers but also our retail partners and their customers.”
The brand will continue to develop its social media channels and social commerce facilities, including Instagram Shopping.
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