​Frederique Constant unveiled six new models into its iconic Ladies Automatic collection, completely redesigned with a new case shape and new colour combinations, at the Design Museum in London. Around 150 guests participated in the event including the brand’s Global Charity Ambassador Gwyneth Paltrow.

The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new coloured Heart beat dials also feature diamonds and Roman numeral indexes. The six new watches come with either polished stainless steel or rose gold plated 36mm diameter cases with an open case-back.

Two models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock, with four models powered by the FC-310 automatic movement. Both calibres are Swiss made with 26 jewels, offering a 38-hour power reserve and a water resistance of 50 metres.

The six new models in the Ladies Automatic collection were unveiled at an event held at the exclusive Design Museum with press, retailers and VIPs in attendance. CEO Peter Stas, COO Aletta Stas and Charity Brand ambassador Gwyneth Paltrow revealed to guests the refined and coloured collection in a flowery and summery atmosphere.

Aletta Stas, Board Executive and Co-Founder of ​Frederique Constant said: “Our Ladies Automatic embodies values that are important for women, it is bold and elegant at the same time. Most importantly is that for each Ladies Automatic watch sold, we sponsor DonorsChoose.”

The founders of the brand announced the brand’s donations of $50,000 to Gwyneth Paltrow’s charity of choice - DonorsChoose.org. For each Ladies Automatic sold, $50 is donated to this foundation.

New Frederique Constant Models
New Frederique Constant Models

Frederique Constant Ladies Automatic Launch
Frederique Constant Ladies Automatic Launch
Frederique Constant Ladies Automatic Launch
Frederique Constant Ladies Automatic Launch

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