British jewellery brand, Henryka, will be spotlighting its best-selling cufflink designs and amber gifts for men in the run up to Father’s Day.
Henryka has seen a steady increase in cufflinks sales since January 2018 as more stockists discover the brand’s broader ranges. Currently, it has close to 30 cufflink SKUs, including anchor, spinning wheel and geometric pieces set with cognac, milky, cherry and green amber in sterling silver.
For Father’s Day, Henryka will focus attention on its two best-selling wholesale designs: The Kingfisher cufflinks and Bumble Bee cufflinks. Priced at RRP £165 and £75 respectively, the success of these nature-inspired designs is also seen across women’s jewellery, where the turquoise and amber kingfisher and amber-set bumblebee styles have strong sell-through.
Plus, as part of a long-standing brand collaboration, Henryka donates to the British Beekeepers Association (BBKA) each time a pair of Bumble Bee cufflinks are sold.
Henryka will also showcase its selection of giftware items for Father’s Day, including an amber and silver money clip (RRP £120) and a vintage-inspired amber and silver pen and letter holder (RRP £230).
Elsewhere, the brand offers its own range of collectable desk ornaments, including a handmade amber and silver motorbike (RRP £580), an amber trombone (RRP £1,162) and a miniaturised amber cello atop a silver stand (RRP £588). These unique art objects are available online and via Henryka’s own-brand boutique in Hereford.
Henryka founder, Anna Emmett, explains: “We are well-known for our women’s jewellery, but perhaps not so much our broad range of men’s cufflinks and gifts. Our cufflinks span traditional and contemporary styles, meaning there is something suited to everyone. Now, we are looking forward to Father’s Day to gather feedback on our ranges and begin designing new pieces that showcase our signature arts and crafts aesthetic.”
In the coming months, Henryka will continue to expand its men’s jewellery range to ensure its retail partners have the best choice during the Christmas buying period.
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