British bridal jewellery manufacturer Wedds & Co has launched an exciting new ‘mix and match’ bridal collection aimed at the millennial market.

The new collection features a number of solitaires, halos and cluster rings, as well as a popular range of trilogies, which are designed to wed-fit the stunning ‘Simply Diamond’ range of wedding bands. All lines in the range are H/Si quality, available in all alloys and can be purchased individually or as a set.

The inspiration behind this collection came from the current trend for stacking and layering jewellery, which Meghan Markle is particularly known for. To achieve the look, the rings can be stacked in groups of 2s and 3s and are designed to be mixed and matched. Each ring can also be personalised to the individual, with inscriptions such as the date of your wedding or a finger print available.

Rachael McTiernan, Director at Wedds & Co, said: “We are absolutely thrilled with the new Mix and Match collection; the quality and cost points are outstanding and the stackable element is really on trend with the millennial consumer. So far, we’ve had an excellent sell through rate where the range has been listed, so we feel confident that they will be well received in stores.”

Lucy Reece-Raybould, Director of Business Development and Marketing, commented about the new range: “Here at CMJ we are very excited about this millennial bridal range with its astonishing value and of course the fact that its British made. Every retail member needs this offer in such challenging economic times; with such high-quality core products and exceptional value that’s selling through and more importantly being re-ordered.”

One of the main selling points of the mix and match bridal collection is its competitive pricing, with a retail entry point of under the £750 bracket, and sets starting from £325 cost (ex VAT).

The prices for the below group shot are:
25 point solitaire and 14 point claw diamond band
18W guideline total price £535 (2 items!)
9W guideline total price £410

And the prices for the below second group shot are:
15 point solitaire, 14 point claw diamond band, 2mm plain wedding band
18W guideline total price £515 (3 items!)
9W guideline total price £350

The collection is 100% British made and backed by dedicated point of sale, brochures and a catalogue featuring new imagery to accompany the range. On top of this, extended payment terms for stocking orders are available. Why not make an appointment with Rachael McTiernan via rachael@wedds.co.uk to discuss how Wedds & Co could help you make the most of your bridal business.

Wedds & Co Milennial 'Mix and Match' Bridal Collection
Wedds & Co Milennial 'Mix and Match' Bridal Collection


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