Fast-growing, nature-inspired jewellery brand, Henryka, will mark World Oceans Day on June 8 with a selection of sea-themed jewellery ranges and a commitment to waste-reduction initiatives.
Following the success of TV series like Blue Planet II, Henryka has seen a marked increase in sales of its ocean-themed jewellery designs – part of its All Creatures Great & Small Collection.
Highlights include the beautifully detailed Turtle necklace available with a cognac amber or turquoise body encased in a sterling silver shell (RRP £120). Elsewhere, the playful Octopus stud earring, also available in turquoise or cognac amber, have been a popular choice among customers this summer (RRP £35).
In response to the success of these pieces, Henryka is now expanding its All Creatures Great & Small Collection to include further sea-themed designs. Among the new designs launching later this year are a pair of Seahorse stud earrings, which are expected to be quick best-sellers.
Henryka will also mark World Oceans Day by reaffirming its commitment to reducing plastic waste at its own-brand boutique in Hereford and through its dealings with its retail partners, which now number close to 80 independent jewellery retailers, nature reserves and garden centres.
Henryka has partnered with local Herefordshire business, Pedicargo, to ensure all its paper, card and plastics are collected via bike – therefore reducing its overall carbon footprint. In addition, the brand drastically reduced the amount of plastic used in its packaging during a complete overhaul in the summer of 2017.
Henryka founder Anna Emmett says: “Rather than being a fad, protecting and preserving the oceans is essential for the future of our planet. As a nature-inspired brand, our focus is on the great British countryside, but also the animals that make our coastlines and seas so diverse. For World Oceans Day, we will be showcasing our sea-inspired ranges and securing feedback to grow our collections. Blue Planet II has been a huge catalyst and we look forward to doing more environmentally-friendly work in the future.”
World Oceans Day (June 8, 2018) is a global fundraising and awareness event, designed to shed light on the impact of plastic waste and other disruptive activities that damage the ecology of the world’s oceans. For information can be found at worldoceansday.org.
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