Fast-growing British jewellery brand, Henryka, has released the first images from its new brand photoshoot, paving the way for refreshed look-books, marketing materials, point of sale displays, social media posts and advertising campaigns.
The new photoshoot is the clearest example yet of Henryka’s nature inspirations and recognisable design style, with images highlighting existing best-sellers and new ranges, such as the Exotic Palm Collection for SS18, the Natural Stones concept collection, and updates to the popular Stag Collection.
Assets from the shoot will also be used to bring the brand’s new website to life, which is due to launch later this month.
The portfolio of lifestyle, product and model images were created by the Henryka team in partnership with Gloucestershire-based agency, Red Creative.
Red Creative director, Clare Holmes, comments: “We wanted to achieve a fresh new aesthetic for Henryka, conveying a younger and more contemporary feel. We captured the essence of four stories; Shapes and Stones, Botanics, All Creatures Great & Small and Birds & Bees in a non-contrived way, hinting to the collections through texture and subtle colour pops. The variation in background sets allowed for a library of images to be created to complement each other across the model and still-life photography, all linked seamlessly within a new fresh and airy look-book.”
Professional model, Grace Hodge, was chosen as the face of Henryka. She says: “Working for Henryka was an absolute pleasure. The jewellery collections are stunning and there are pieces perfect for every occasion. The glowy, dewy makeup perfectly matched the set design and the tropical vibes of the shoot.”
For Henryka founder and director, Anna Emmett, the new photoshoot marks another milestone on the company’s journey from standalone boutique to competitive wholesale brand. Previous successes include securing more than 70 stockist, revamping the Henryka mono-brand boutique in Hereford, joining the Company of Master Jewellers, and rebranding the entire business in the summer of 2017.
Emmett explains: “This photoshoot shines a new light on our best-selling collections and helps to demonstrate the ideal balance of commercial-consideration and unusual design in our more recent ranges. Henryka is growing quickly across the UK, and these new images will shape many of our marketing strategies and point-of-sale initiatives for months to come.”
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