Shoppers headed to retail parks and shopping centres over the high street across the Easter weekend, despite the wet weather.
According to retail analyst Springboard, high street footfall was down 9.6% on Good Friday and 6.9% on Easter Saturday in comparison to Easter Weekend last year, whereas footfall rose in retail parks and shopping centres rose by +4.4% and +5.8% on Good Friday and +0.5% and +1.5% on Easter Sunday. Interestingly there was a drop in online transactions of 2.4%.
Director of Springboard insights Diane Wehrle commented: “The greater number of high streets compared with retail parks and shopping centres means that the drop in footfall in high streets pulled the overall result for all UK destinations down (to -2.4% on Good Friday and -3% on Easter Saturday).”
“The appeal of retail parks and shopping centres is likely to be the draw of discounts offered by multiple retailers after a poor trading period this year,” Diane continued. “As well as this, the timing of national payday before Easter Weekend will also have helped to boost shopping trips as households were likely to have some discretionary spending budget available that had not yet have been spent or allocated.”
“For bricks and mortar stores to be able to continue to attract shoppers generally, but particularly over key trading periods when consumers have so many other spending options, then they must work at enhancing their store environment and product ranges so they can compete with the convenience and choice offered online, but also with their competitors.”
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