Despite challenging market conditions Charles Green had a successful 2017 with an increase in sales of 4.8%. The company’s sales growth came largely from Charles Green’s bespoke department which saw an annual sales increase of 15% and from the success of “Lux”, the company’s premium range of bridal jewellery which saw sales increase by 20%.
Oli Sutton, Director of Charles Green, commented: “All in all we’re happy with the results of 2017. It’s particularly encouraging to see that the investments made in our factory and in continually upskilling our craftsmen are bearing fruit. This is where we are seeing the majority of the growth, whilst our more traditional product sales remain largely stagnant.”
Charles Green have exciting and ambitious plans for further growth in 2018. Inspired by fellow Birmingham based manufacturer Deakin & Francis, Charles Green will be launching a branded range of Jewellery playing very much on the company’s history and heritage. Over the last two years the team have been working on a branded range of lockets, showing prototypes to a small number of our retail partners in the UK, and the feedback has been fantastic. The intention is to find a small number of stockists in the UK, and to then look at other markets to which Charles Green can export. The launch date is currently set for this Spring.
The company is also due to launch “The Lux Book” at IJL in September, a reference book which will detail Charles Green’s range of luxury semi-mounts and matching wedding bands.
Oli Sutton, Director of Charles Green, commented: “By launching The Lux Book we hope to increase our market share of the high-end engagement ring market. We aim to stand out from our competitors by producing engagement ring mounts that are beautifully designed, that showcase our unrivalled quality, and that are offered to Jewellers on an exclusive basis.”
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