New Zealand jewellery brand ASTRA Jewellery will launch a number of exciting new products at the Showcase Dublin and Jewellery & Watch trade shows this spring.
ASTRA’s brand new Maya Romantic collection sets CZs around the casing of best-selling styles from the existing Maya collection, bringing an extra sparkle to the pendants.
New designs will also be added to ASTRA’s popular Freedom range. Spring 2018 will see the launch of a range of simple pendants featuring a single charm surrounded by CZ crystals. These new pendants are available in multiple sizes and in a variety of colours – silver, silver and rose gold, and silver and yellow gold – and are perfect for layering.
Matching stud earrings will also be showcased for the first time in both the Maya and Freedom collections.
Jos Von Arx (UK) Ltd, the brand’s exclusive UK and Ireland distributor, launched ASTRA Jewellery to the trade in August 2017. Opening 100 doors in just eight weeks, ASTRA has proved popular with retailers looking for a high-quality jewellery brand with a unique personalisation concept. Jos Von Arx announced ambitious plans to expand the brand further in 2018, aiming to double the number of doors this year.
Richard Bulgin, sales director at Jos Von Arx, said: “Sell through of ASTRA over Christmas was phenomenal as retailers and consumers alike have embraced the concept and story behind the jewellery. We are looking forward to building on ASTRA’s success by introducing this exciting brand to many more retail jewellers across the UK and Ireland in 2018.”
Made in a combination of 925 sterling silver with rhodium, gold or rose gold plate, retail prices for ASTRA jewellery start from £89.99.
ASTRA Jewellery will be exhibiting on the Jos Von Arx (UK) Ltd stand at Showcase Dublin from 21 to 24 January (stand J34), followed by Jewellery & Watch (stand 18P20-Q21), which takes place at the NEC Birmingham from 4 to 8 February 2018.
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