Watch brand Citizen Watch UK will support its London retailers with five digital adverts that will feature across key zone one underground stations.
The adverts are set to feature the new Promaster Altichron, Promaster Diver, Axiom Diamond, Red Arrows Limited Edition Navihawk A.T and the Citizen L Sunrise.
The digital adverts will run for two weeks starting on December 4 across six central London underground stations; Oxford Circus, Waterloo, Victoria, London Bridge, Kings Cross and Liverpool Street.
The campaign is set to reach an estimated 20 million consumers passing through the six stations during the two-week period.
Tracey Osborne, marketing director at Citizen Watch UK, commented: “The outdoor activity forms a key part of this year’s advertising campaign. It delivers a high impact approach to showcase the collections and conveys the Eco-Drive messaging at high footfall locations during a busy trading period, whilst also supporting our retailers.”
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