​Howard Levine, the current managing director of diamond jewellery supplier Chalfen of London, is leaving the company this month to start a new business venture.

Following numerous years at the company, Levine is departing to launch a new venture, Diamnet, which aims to bring diamond cutters and ring mount manufacturers closer to the jewellery retail. Diamnet will give jewellers a new strategy, innovative in-store experience and the ability to fully compete online.

“The way diamonds and diamond rings are distributed right now hasn’t really changed in years and something clearly needs to give,” explains Howard Levine. “The internet is eating everybody’s lunch and bricks and mortar retailers have to find a new way to compete – I will make the solution both affordable and super easy to integrate.”

Chalfen of London is set to appoint Sonny Akhtar at the reigns following Levine’s departure, who has been with Chalfen since January 2008.

Howard Levine
Howard Levine


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