​Birmingham-based bridal jewellery manufacture Charles Green has teamed up with CMJ independent retailer, John Pass, to unveil an online luxury bridal area for retailers.

The brand new section featured on the official John Pass website tells the story of Charles Green’s prestigious history and heritage as well as showcasing their best-selling products. Four core categories are highlighted; plain wedding rings, diamond set wedding rings, patterned rings and two-colour rings.

The products featured on the website are carefully managed by Charles Green in conjunction with John Pass, using site analytics, instore sales information and trend monitoring. All rings featured within the section can be changed quickly and easily to suit trends and will be updated regularly. Charles Green’s bespoke services are also promoted on the website, allowing customers to make an appointment to discuss the creation of unique, one-off pieces.

Steve Brookes, Sales Manager at Charles Green, comments: We worked closely with John Pass on the presentation of the site to create a continuous feel of luxury from online to instore. With point of sale, marketing materials and a comprehensive range of wedding rings in store, I am excited about the prospects for this complete bridal offering.

Andrew Pass, Owner of John Pass Jewellers, comments: “More people are discovering jewellers online instead of walking down the High Street, and so having a luxury web presence is just as important as the instore environment. Charles Green share our values on quality and service and I am delighted to see this new venture come to fruition.”

Charles Green Bridal Jewellery
Charles Green Bridal Jewellery


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