When Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era. Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners Michael Witt Johansen and Lars Gram-Skjønnemann with his descriptions of the exquisite splendour of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand - a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself. The idea for BERING was born.
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Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time! Treading new ground, venturing into unknown territory: the Danes Vitus Bering and Rene Kaerskov link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the brand BERING is successfully made up of the perfect combination of extraordinarily hard materials and an extremely slim design. BERING watches are made of premium quality materials such as surgical steel (316L) that is also used in medical engineering. The cool look of the stainless steel and the puristic and clear line of the BERING watch design complement each other ideally and guarantee a glittering appearance. The elegant BERING look is achieved with a finely brushed or highly polished stainless steel surface. BERING sapphire glass is especially robust, crystal clear and scratch-resistant. This means that the time isn’t scarred by unpleasant traces of scratches or cloudiness on the watch glass. Furthermore, sapphire glass is less sensitive to impact than, for example, mineral glass or quartz glass. It offers a very high translucency and light refraction, making it even more easy to read the time. The BERING dials with attention to detail thereby stand out even more. BERING SLIM CERAMIC - THE PERFECT SYMBIOSIS OF MINIMAL SLIM DESIGN AND MAXIMUM MATERIAL STRENGTH In its high-tech ceramic collection, BERING presents the SLIM CERAMIC watches in an unusual slim design. The smooth-flowing surface texture of the materials ideally merges with the modest design of the BERING watches.
 
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