Cred Jewellery has been at the forefront of ethical jewellery since it used the first ethical gold in 2004. This was brought in from a mining cooperative in Columbia called Oro verde. Cred went on to be the force behind getting Gold into being Fairtrade accredited . This happened in February 2011 and since that date 100% of the gold used by Cred has been Fairtrade gold from Peru.
Our jewellery is not only beautifully designed but it has a purity of source. We know that the small scale miners who mined the gold were fairly treated. The independently accredited system at Fairtrade ensures that the mining community adheres to a strict code of conduct made famous in the farming of Coffee, cocoa, sugar and bananas. It ensures that the mine pays the miners fairly, that there is no child labour and that there is good health and safety in the mine. On top of this the miners are also paid a Fairtrade premium of $2,000 a kilo to be used by the community to help develop the infra structure including schools, health clinics , water and electricity.
During the last five years we have visited the mines every six months to ensure our customers that everything is being done responsibly. We have developed a real friendship with the communities and work with them extensively to help them access international markets.This is the DNA of Cred and we will not compromise on our integrity.
We are now working with Fairtrade to bring in the first African Fairtrade gold from Uganda, Tanzania and Kenya.We have also visited the miners there throughout 2014 and 2015. We never do business with any mine until we have visited them ourselves to ensure our customers receive the best assurance of where their gold is coming from.
Cred designs beautiful jewellery for the customers. We have our own designers based in London who are designing ranges for people such as the Arch Bishop of Canterbury and the beauty product entrepreneur Liz Earle. Cred was the first company to use Fairtrade silver in the world which will be used for both these customers. Silver is a by-product of the gold mining and production varies depending on the gold vein being mined from 15% to 50% of the total precious metals extracted.
The best way to see what we do is to go onto our Website at www.credjewellery.com and see the range of products we offer. You will also find lots of interesting blogs of what we do, story pages of our history and a google earth map of where our gold comes from.
Cred was the first jeweller in the world to label the contents of its product telling our customers every metal that was in their rings.. We will continue to lead the industry in quality supply chain management and ensure that the materials used in our pieces have the best provenance in the market.