Classic British watch brand, Accurist, has re-joined the CMJ under its new distributor Time Products.
Following a turbulent few years, Accurist is now looking to build brand integrity by focussing on product development and investing in advertising. In line with this, there will be a focus on developing relationships with independent retailers rather than international expansion, and the brand will be investing in a major advertising campaign to drive sales for Christmas 2015.
CMJ CEO Willie Hamilton welcomed the return of the watch brand to CMJ, saying: “I am sure that working in partnership with Accurist will provide stronger business results for Accurist and the many successful and proactive retailers within the CMJ membership”
Following the move to Time Products in March 2014, Accurist has undertaken a full rebrand; developing a new logo and colour scheme. Selecting classic purple tones to convey luxury and reinforce the brand’s history and heritage.
Packaging and in-store displays have also been given a revamp in line with new branding and have been purpose designed with independent retailers in mind, available in three sizes to accommodate all types of retail environments.
Intensive product development has been underway for the past year, which resulted in the introduction of more than 65 new lines in the first six months. Alongside these additions the brand will continue to maintain its traditional best sellers. With prices from £50 to £150, all watches are designed in the UK and have unique Accurist Miyoto movements as well as coming with a two year guarantee and service support to customers.
A new stainless steel men’s range has been introduced, including watches with solid stainless steel bracelets. The brand will also be launching a Vintage collection, featuring classic designs, including a rose gold and purple chronograph. This highlights Accurist’s dedication to growing new product lines; of the ladies’ watches 50 of 65 designs will be new.
Aside from new product releases, an on-site specialist has been employed for the specific purpose of maintaining gold watches while the popular 9ct gold collection has been slim-lined and will be presented in a classic wooden box.